Categories | Taxi Top Led Display |
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Brand Name: | Ocolour |
Model Number: | OC-MT-P3.33SMD2121 |
Certification: | CE/ROHS/FCC/ETL/TUV |
Place of Origin: | China |
MOQ: | 1 set |
Price: | Negotiation |
Payment Terms: | 40% T/T as prepayment, 60% T/T as balance at factory |
Supply Ability: | 2000 sets per month |
Delivery Time: | 25-30 working days after received your payment |
Packaging Details: | Plywood cartons or flight case packaging |
Module qnt: | 6 |
Input voltage: | 9-15VDC |
Display size: | w960xh320mm |
Display resolution: | w288xh96pixels |
Working voltage: | 4.2VDC |
Brightness: | ≥6600nits |
Certificate: | FCC |
Life time: | ≥80000hrs |
Ocolour Mobile taxi media - driving your message home with HD P3.33 taxi led display
Ocolour taxi led display – driving your message home
Taxi advertising is the medium that sets to revolutionize the outdoor advertising market in USA. Imagine that a mobile billboard ad that’s double-sided, and that is constantly at eye level, constantly on the move, constantly the centre of interaction, and a major focus of the business and tourism world. It is also stunningly different and unique, intrusive enough and targeted enough to grab a lot of attention. No other media can command as many impressions for the AD that spend. Over 40% of the outdoor Ad budgets in the US and Europe are spent on transit Advertising with taxis being the biggest component. Taxi advertising is now available in USA. The Outdoor Advertising Association in the US promotes the concept of the Third Space— the time we spend out–of–home and out–of–office. Taxi advertising fills this Third Space perfectly, connecting with consumers whilst they’re out and about, and engaging with them during their down–time between activities.
PRODUCTION / INSTALLATION
Our Goal in managing your Taxi Advertising Campaign is simple — produce results ON TIME, ON BUDGET. The actual Production Process begins about 4 weeks before Roll Out — the actual Post Date on your Contract. After Creative Conferences and Design Selection / Changes, and Review of Proofs, you give us your Approval of Final Art. That’s the Trigger Date. From that point, everything must occur correctly in order to meet Roll Out and fulfill your Placement Agreement. From the Start Date, your Taxi Media will be Ordered from uploading. We review all software image files of the Final Proof to assure correct Color Matching. Test runs are made on actual Roof tops for sizing adjustments and assessment of maximum Color Impact. Our Production Manager must approve all the Production run of your Ads. Once Roof tops have been confirmed, we prepare an Invoice billing you. For new clients, we also prepare, at the same time, a second Billing representing your Ad Space Invoice for your initial Taxi Ad Flight. Upon receipt of confirmation of payment, we commence the Install Process. Discounts are available for Early Payment.
AUDIENCE MEASUREMENT
What Advertisers want (and need) from an Advertising Campaign are potential impressions expressed as CPM (Cost per Thousand), CPP (Cost per Rating Point) and GRP (Gross Rating Points per Ad Buy). CPM is a function of how many potential viewers saw the Ad; CPP expresses cost as a percent (Points) of a given population; and GRP represents the Total Number of Rating Points achieved with a given Ad Buy. Each element of a Multimedia Buy has its unique CPM, CPP and GRP. More importantly, each element of a Multi Media Campaign has its unique Audience and Relevancy to that Audience, or Target Market. Generally speaking, Advertising Weight is a desired GRP. Advertising Managers are constantly challenged to increase GRP and reduce CPM / CPP. Taxi Advertising has a remarkable ability to produce those results — sometimes over Ten Fold! NUMBER OF VIEWS PER MONTH PER 100 TAXIS: 1.3 PASSENGERS X 36 TRIPS X 30 DAYS X 100 TAXIS = 140,400
AREA MAP Managing your campaign - target your customer
TAXI FACTS
Low cost per thousand impressions
High reach, high frequency inescapable viewing
Advertising you cant throw away like newspapers or magazines
Advertising you cant switch off like TV and Radio
Dramatic digital led signs providing visible Ads both night and day
Prime location, location, location — taxis go where people go
Takes your message to the consumer
Taxi advertising is targeted, intrusive and highly effective
Digital advertising increases audience impact by 16%
Taxis area the only public transport vehicle operating 24 hrs/day, 7days/wk with access to all areas of the City
Ocolour – driving your message home
Specifications:
Item | Technical Parameters | |
Screen model | OC-MT-P3.33SMD1921 | |
R chip (wavelength range: 620-630nm, 5nm) | Brightness range: 500-900mcd | |
G chip (wavelength range: 460-470nm, 4nm) | Brightness range: 1200-1500mcd | |
B chip (Wavelength range: 520-530nm, 4nm) | Brightness range: 300-450mcd | |
Module | Led configuration | SMD 3 IN 1: SMD1921 |
Pixel pitch (mm) | 3.33mm | |
Module resolution (W X H) | W 96 x H 96 dots | |
Module dimension(W x H inch) | W 12.6 x H 12.6 | |
Cabinet | Module quantity(W × H) | W 3 × H 1, per side |
Cabinet resolution(W × H) | W 288 × 96 dots, per side | |
Cabinet dimension(W x H inch) | W 37.80 x H 12.60 inch per side | |
Cabinet surface area(sq.ft) | 3.31 sq.ft / (0.31sq.m) per side | |
Physical pixel density totally | 55296 pixels | |
Brightness | ≥5300nits with PC window | |
Cabinet flatness(inch) | ≤0.08inch (0.2mm) | |
Maintenance | Back-maintained | |
Cabinet material | Aluminum | |
Cabinet weight | ≤18.8KG | |
Optical parameters | Single-point brightness correction | available |
Single-point color correction | available | |
Color temperature(K) | 3200—9300 adjustable | |
Horizontal viewing angle | 120° | |
Viewing angle (Vertical) | 120° | |
Brightness Uniformity | <3% | |
Color uniformity | ≥97% | |
Contrast ratio | 3000:1 | |
Electrical parameters | Max power consumption | 505W |
Average power consumption | 80-250W per unit of taxi screen | |
Power supply | DC12VDC | |
Security Features | GB4943/EN60950 | |
Drive mode | Constant Current Driver, 1/12 scan | |
Gray scale level | 10 bit | |
Refresh rate(Hz) | ≥1920 | |
Processing | ≥14 bit | |
Module comes with power failure | Save luminance, Color correction, module data | |
Use parameter | Life time(hrs) | 100,000 hours |
Operating temperature / humidity | -40F–140F (-40-60℃) /5%-95%RH(non-condensing) | |
Storage temperature / humidity | -40F–140F (-40-60℃) /5%-95%RH(non-condensing) | |
Certification | CCC/FCC/TUV/CE/ETL |